In a groundbreaking announcement ahead of CES® 2024, Samsung Electronics has introduced its latest QLED, MICRO LED, OLED, and Lifestyle display lineups, accompanied by the launch of a revolutionary AI processor. The move marks the onset of the AI screen era, promising enhanced visual experiences and empowered lifestyles through the integration of on-device AI technology. However, as the tech giant strives to redefine the future of smart displays, questions arise about the implications for consumer lifestyles and the broader landscape of home entertainment.
Samsung’s President and Head of Visual Display Business, SW Yong, emphasized the shift from merely delivering quality visual experiences to creating displays that seamlessly integrate into users’ lives, both on and off the screen. The company’s AI screens, driven by on-device AI technology, are positioned as the central hub connecting all compatible devices for a more flexible and diverse lifestyle.
At the forefront of Samsung’s new lineup is the Neo QLED 8K, boasting lifelike picture quality, premium audio technology, and a myriad of applications and services. The star of the show is the NQ8 AI Gen3 processor, featuring a neural processing unit (NPU) that is twice as fast as its predecessor. With 512 neural networks, up from 64, the processor ensures that every detail on screen is presented in crisp detail, offering unprecedented performance upgrades.
Samsung aims to enhance the connected experience with Samsung Daily+, a hub for in-home activities. The platform includes a range of services, from personal training and telehealth to video calls and remote PC solutions, providing a comprehensive interface for various needs.
Samsung’s transparent MICRO LED pushes the boundaries of display technology, offering infinite possibilities for screens. With a modular design allowing personalization of shape, size, and ratio, MICRO LED stands out as an innovative screen technology. Its transparent design, resembling a piece of glass, ensures a clear, unobstructed picture for various applications in homes and B2B environments.
With years of research and development rooted in semiconductor expertise, Samsung has overcome challenges associated with conventional displays. The MICRO LED’s modular design, coupled with the direct deposition of LED chip operation circuits on the glass, minimizes brightness loss, ensuring a captivating visual experience.
As Samsung continues to pioneer advancements in display technology, the latest lineup promises to redefine how users interact with screens, placing AI at the forefront to create a connected and inclusive lifestyle. The unveiling of the AI processor and innovative features across QLED, MICRO LED, OLED, and Lifestyle display lineups reinforces Samsung’s commitment to shaping the future of smart displays. As consumers await the availability of these cutting-edge technologies, the impact on home entertainment, connectivity, and personalization is poised to be transformative.
