Infosys, a global leader in digital services and consulting, has unveiled Infosys Aster™ – a suite of AI-amplified marketing services, solutions, and platforms designed to deliver engaging brand experiences, enhance marketing efficiency, and accelerate business growth. With this launch, Infosys aims to drive AI-led transformation of marketing, enabling companies to increase their return on investment (ROI) from marketing activities.
Infosys Aster brings agility to the marketing value chain for both B2B and B2C brands through its integrated, real-time view across customers, brands, and channels. It encompasses creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations.
“Our clients want to tap into new avenues of growth while deepening customer intimacy, efficiently, in near-real time,” said Satish H C, EVP and Co-head of Delivery at Infosys. “Infosys Aster helps our clients’ marketing organizations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer-champions and growth-partners.”
Delivering Engaging Brand Experiences
Infosys Aster leverages a human experience design approach amplified by advanced technologies like real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling to deliver immersive experiences that foster customer intimacy. By utilizing AI-powered customer and marketing data platforms, it enables brands to unlock insights from data while drawing on the power of ecosystems to deepen omnichannel engagement.
Enhancing Marketing Efficiency
The suite combines gen AI-amplified content and creative services, intelligent recommendations from the MarTech stack, and marketing insights to deliver cost-effective campaigns faster. It also boosts efficiencies through marketing shared services by centralizing and automating content and design operations, reducing time and cost to activate campaigns. The AI capabilities, powered by Infosys Topaz™, help brands improve channel efficiencies by analyzing performance data and adapting strategies in real-time.
Accelerating Effectiveness for Business Growth
Infosys Aster helps businesses create shared digital foundations by integrating MarTech and enterprise systems, creating new avenues to value for sales and marketing. AI-driven analytics and customer insights help marketers increase customer lifetime value by personalizing outreach, nurturing meaningful conversations, and garnering high-quality leads. This supports brands in driving effective lead-generation campaigns, marked by better cross-sell and up-sell opportunities.
Proven Track Record
According to Infosys, global brands have realized up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations, and 40% increase in sales by leveraging Infosys Aster.
Partners and Ecosystem
Infosys Aster has nurtured best-in-class digital agencies, proven AI capabilities, deep industry experience, decades of delivery excellence, and a diverse partner ecosystem. It includes WongDoody, Infosys’ creative digital innovation agency, and leverages the AI and gen AI capabilities of Infosys Topaz in a ‘responsible by design’ approach.
Industry Endorsements
Executives from companies like smart Europe GmbH and ABB have praised Infosys Aster for its capabilities in enhancing customer experiences, enabling personalized content delivery, and raising the bar for engagement through the strategic use of AI.
With Infosys Aster, the company aims to transform marketing into a powerful growth engine for businesses, enabling CMOs to become true C-Suite partners and value orchestrators across organizations.
