BRAIIN Holdings, a New York-based artificial intelligence and robotics firm, has entered the Indian market by acquiring Exato.ai, a leading CXaaS (customer experience-as-a-service) company. This strategic move enhances BRAIIN’s presence in the customer and employee experience as a service sector, contributing to revenue growth. Although the transaction value remains undisclosed, BRAIIN has committed $100 million for the initial eight months of expansion into the Indian market.
Natraj Balasubramanian, CEO of BRAIIN Holdings, emphasized the immense potential of the Indian market, citing a commitment to innovation in artificial intelligence, Internet of Things (IoT), and data analytics. The firm aims to make additional acquisitions in the near future, focusing on cutting-edge technologies in agriculture, telecommunications, and service sectors.
Balasubramanian expressed excitement about the partnership with Exato.ai, stating that BRAIIN’s entry into India will be a game-changer in the technological ecosystem. The company’s market capitalization has experienced substantial growth, reaching $572 million from $215 million over the past six months through synergistic acquisitions.
BRAIIN is actively engaging with the Indian government to introduce innovative technologies in agriculture, particularly in areas such as tea and rubber plantations. Leveraging AI, machine learning (ML), IoT, and robotics, the company provides actionable intelligence to clients in agriculture, telecom, and the service industry. This includes solutions to enhance precision in crop cultivation, increase yields, reduce inputs, and promote environmental sustainability.
Balasubramanian highlighted the outdated farming methodologies in countries like India, Sri Lanka, Bangladesh, Africa, and Southeast Asia, stressing the importance of modernizing agriculture. BRAIIN employs various technologies, including drones, satellites, and IoT, to collect data for predictive modeling, addressing issues related to water, diseases, and fertilizers. The firm also specializes in last-mile connectivity, installing mobile towers and utilizing AI and ML for actionable insights in areas with limited connectivity.
