boAt, a well-known audio and wearables brand in India, has recently unveiled its latest Men’s ICC Cricket World Cup anthem titled “India-India.” Notably, this music video sets itself apart as India’s very first AI-generated video.
This unique anthem serves as a heartfelt tribute to the unwavering cricket spirit in India and features the melodious voice of the renowned singer and music composer, Vishal Dadlani. The lyrics for this anthem have been crafted by the talented writer, Prashant Ingole. The video is a stirring portrayal of the immense passion for cricket that transcends age, gender, and geographical boundaries in India.
This groundbreaking creation underscores boAt’s steadfast commitment to innovation and technology. Furthermore, it highlights the brand’s strong affiliation with cricket and its remarkable roster of cricketers, including Hardik Pandya, Shreyas Iyer, Ishan Kishan, and Jemi Rodrigues, who proudly represent boAt.
Aman Gupta, the Co-founder and CMO of the company, expressed his excitement during the anthem’s launch, emphasizing that cricket isn’t merely a game in India; it’s a way of life. This anthem is a heartfelt tribute to the spirit of cricket and the millions of passionate fans. Its purpose is to inspire and unite as the nation rallies behind Team India in the World Cup.
The creation of this anthem was made possible through the collaborative efforts of Tagglabs Agency and is now available for enjoyment on various major music platforms, including the company’s YouTube channel.
According to Vishal Dadlani, the ‘India-India’ music video is a mesmerizing spectacle that beautifully captures the multifaceted passion and diversity associated with cricket. Being a part of this exceptional anthem is an honor for him, and he hopes that it will serve as a source of inspiration and unity as the nation comes together to support Team India in the World Cup.
Prashant Ingole, in reflecting on the spirit of cricket in India, acknowledges its exceptional ability to unite people from all walks of life. He aspires for ‘India-India’ to resonate as a nationwide call for unity among cricket enthusiasts as they stand firmly behind Team India in the World Cup.
